Privacy Policy

Last Updated: 21 March, 2025

At River Blue, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, make a purchase, or interact with our services. By using our website, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

River Blue is a Bangladesh-based e-commerce business specializing in high-quality clothing. Our mission is to provide stylish and comfortable apparel while ensuring a seamless shopping experience for our customers. We are committed to transparency, security, and customer satisfaction in every aspect of our business.

2. Information We Collect

We collect various types of information to provide and improve our services, including:

2.1 Personal Information

We collect personal details that you provide to us voluntarily, such as:

  • Full Name
  • Email Address
  • Phone Number
  • Shipping and Billing Address
  • Payment Information (processed securely via third-party payment gateways)

2.2 Order and Transaction Information

  • Details of purchases made on our website
  • Order history and preferences
  • Transaction details (excluding sensitive payment information, which is handled by secure third-party processors)

2.3 Technical and Usage Data

  • IP Address
  • Browser type and version
  • Device Information (mobile/desktop, operating system, etc.)
  • Website browsing activity (collected via cookies and analytics tools)

2.4 Marketing and Communication Preferences

  • Your preferences for receiving promotional emails and offers
  • Responses to surveys, feedback forms, or contests

3. How We Use Your Information

We use the collected information for the following purposes:

  • To process and fulfill orders, including shipping, payment processing, and customer support.
  • To improve our website and services based on customer behavior and feedback.
  • To send promotional emails and special offers (only if you have opted in).
  • To ensure security and fraud prevention on our platform.
  • To comply with legal requirements and applicable regulations.

4. How We Share Your Information

We do not sell or rent your personal information. However, we may share your data with trusted third parties under the following circumstances:

4.1 Payment Processors

We use third-party payment gateways to securely process transactions. Your financial information is never stored on our servers.

4.2 Shipping & Delivery Partners

We share shipping details with courier services to deliver your orders efficiently.

4.3 Analytics & Marketing Services

We use Google Analytics and other tracking tools to analyze website traffic and improve user experience.

4.4 Legal Compliance & Protection

We may disclose information if required by law, court orders, or to protect our legal rights and business interests.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience. These include:

  • Essential Cookies: Necessary for website functionality.
  • Analytics Cookies: To track website traffic and performance.
  • Marketing Cookies: To show relevant ads based on browsing behavior.

You can manage or disable cookies in your browser settings.

6. Data Security & Retention

We implement security tools and industry-standard measures to protect your personal information from unauthorized access, loss, or misuse. Data is retained only as long as necessary for business operations, legal compliance, and security purposes.

7. Your Rights & Choices

Depending on applicable laws in Bangladesh, you have rights to:

  • Request access or correction of your personal data.
  • Request deletion of your personal data, subject to a verification and approval process.
  • Opt out of marketing emails (unsubscribe link provided in emails).
  • Request information on how your data is used.

7.1 Data Deletion Process

To request deletion of your personal data, you must submit a formal request via email at [email protected] with the subject line “Data Deletion Request.” The request must include your full name, registered email, and a reason for deletion.

  • Once we receive the request, we will verify your identity through a secure authentication process.
  • If approved, we will initiate data deletion within 30 days and notify you upon completion.
  • Certain data may be retained if required by law, regulatory obligations, or for fraud prevention purposes.

To exercise these rights or for further inquiries, contact us at [email protected].

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, so please review their policies separately.

9. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Last Updated” date.

10. Contact Us

For any privacy-related inquiries, please contact us at:

By using our website, you acknowledge and agree to this Privacy Policy. Thank you for trusting River Blue!